Build the Foundation, Launch Your Business & Close Your First Wedding & Event Planning Client.
Do you feel like you're on a never-ending hamster wheel, trying to figure out how to get your wedding and event planning business off the ground?
You have big dreams and a big vision of having a successful career as an in-demand wedding and event planner but.... something is missing.
You just don't know what the strategic steps are to actually make it happen.
Welcome to Wedding & Event Business Blueprint - a one of a kind program to build the foundation of your new business.
JOIN NOW >>Before I tell you all about Wedding & Event Business Blueprint, let’s make sure you’re a good fit.
You are right to join me in this program if you want to create a wedding or event planning business that allows you to sayonara to your current 9-5 grind, build a legacy of your own, and make sure the only “boss” who benefits from your hard work and innovation is a 3-year old in a princess diaper demanding more “uncrustables.”
Wedding & Event Business Blueprint is right for you if you want to build a business that allows you to LOVE Sundays again because you’ve designed your calendar year (and work week) so you can work when you want, anticipate your revenue, and live la vida loca in between.
If you are frantically googling these questions....
- How much can I expect to spend to get my business started?
- How do I set up the foundation of my business?
- How to launch and market my business?
- How do I get event and wedding clients?
- How should I price my services?
- What questions do I ask the potential client in the initial call?
- How I actually close a client, so they say 'hell yeah' to working with me?
...Then you're in the right place!
Now, you are sorting through thousands of resources and don’t know where to begin.
What if someone could answer all these questions for you?!
How great would that be!?
WHAT WOULD HAVING ACCESS TO AN EXPERIENCED WEDDING AND EVENT PLANNER MEAN FOR YOU?
Wedding & Event Business Blueprint will give you the tools, inspiration, and unparalleled support to create and launch a wedding and event planning business that retires your alarm clock, frees up your Fridays, and adds a few more zeroes to your monthly bank deposit.
I'M IN, ANNETTE! >>By the End of Wedding & Event Business Blueprint,
You Will Have…
01
Built the Foundation of your Business
so you are confident that your business is set up properly without spending a lot of money, and to avoid making costly mistakes.
02
Learned how to Generate Leads & Devised a Solid Referral System
plain + simple: if you don't have clients then you just have an expensive hobby my friend! I will show you the ways you can market yourself effectively and have an influx of leads, including how to use the network you already have.
03
Mapped Out and actually Launched your new Business!
This is the fun part! I'll share with you a launch plan so you can finally get your new business out there into the world.
04
Learned how to Close your First Client
Once you've set up the foundations of your business, it's time to get your first paying client! I'll share my best sales strategies, including how to conduct a sales call and how to win your first client.
"I got my first client in the first few months of working with Annette!"
“When looking for a mentor/coach, I came across Annette’s program, and immediately I was drawn to the actionable tasks she listed out. Annette is extremely organized and comes with over 30 years of expertise and knowledge, a highly sought after individual in her profession.
Her ability to adapt the program to my needs showed how versed she is in her work. Through Annette and her coaching program, I would learn about useful tools and practical tips to grow my business. Since finishing my coaching program with Annette, I have received The Knot "Best of" Award two years in a row and this year [2023] been published in both California Wedding Day and Seattle Brides Magazine.
I would not be where I am without Annette as my mentor.”
VICTORIA PAZMANY, BELLE EVENTS & CO
Plain and Simple: Wedding & Event Business Blueprint Changes Lives and It’s Officially OPEN for Enrollment
Gilda Suncar Babau, Gilded Grace Events
“She guided me from start to finish.”
“When I decided to change my career to do something that I was thinking about doing for many years and something I truly loved, I didn’t know where to start. I knew I wanted to be an event planner and designer, and I was talented but I was lacking the business knowledge and the processes. That’s when I turned to Annette for guidance and coaching. It was the best investment. She guided me from start to finish.
If you’re looking for someone to give you one-on-one coaching, 100% attention to you, and help you achieve your business goals, Annette is the right person. Her knowledge, experience, and wonderful demeanor is invaluable!”
Andrea Dasent, A Jay Event Productions
"She gave us the real deal inside scoop on what to do, how to do it, and when to do it!"
"In 2016 I enrolled in NYU’s Meetings and Convention Planning Diploma Program. Annette was the instructor for the Event Operations and Production course. I admired her from day one. I was immediately drawn to her energy and charisma. Her lessons were candid. She gave us the real deal inside scoop on what to do, how to do it, and when to get it done. I learned so much from her experiences and her infamous stories. She had a way of letting you know the worst that can happen but assuring you that it won’t because now you know better! Most people will shy away from giving you the ingredients to their secret sauce, but not Annette. She was always willing to share and assist you in any way because she wanted to see you succeed. I am beyond thankful that life allowed our paths to cross. It was truly a pleasure to learn from her. I wouldn’t trade her for anyone else!
WHAT'S INSIDE
Wedding & Event Business Blueprint
Module 1
Building the Foundation
Here’s why it pays to learn from someone who’s gone before you. In this module, I’m going to teach you what elements of your business you need to have in place without spending a lot of money.
We’ll set you up for success by getting some big decisions out of the way to help you achieve TOTAL clarity about where you are going and HOW you’re going to get there.
Module 1 Highlights:
> We will start with the set up of your business by choosing your business entity type and making it official, setting up your financial accounts, tracking invoices and expenses, getting legally organized, understanding tax obligations, and implementing a cash flow plan. This is not the sexy stuff but it's VERY important!
> Choosing your business name.
> Map out a simple business plan to guide you through how to structure, run and grow your business.
> Identify your ideal client avatar (ICA).
MODULE 2
Planning & Launching
This is the fun, juicy part! We're actually going to launch your new business - together! I'm going to show you some of the best ways you can launch your business with maximum impact.
I'll be holding your hand every step of the way so you can be sure the launch of your business is a success.
MODULE 2 HIGHLIGHTS:
> Creating the assets to launch your business, including your website and social media posts.
> Designing your logo & business branding (theme/look & feel, colours, fonts etc).
> Creating your announcements for your social media platforms.
> The best way to share your new business with all of your network including your friends & family.
Module 3
Tops Ways to Generate Leads + Create a Referral System
Learning how to generate leads, including setting up an effective referral system, is essential for running a successful wedding and event planning business.
Using a range of techniques, I'll share all my favorite ways to generate leads so you can choose the ones which appeal to you most.
Module 3 Highlights:
> Get your referral system in place so clients come to you in your sleep with minimal effort from you once it's set up!
> Setting up your social media platforms for success.
> Learn about email marketing systems including setting up a lead magnet.
> Blogging and other ways to generate leads.
Module 4
Closing Your First Client
Being able to make continuous sales is crucial for any business, but I'm going to share with you my top strategies for how I've been able to close (almost) 100% of potential clients!
Being able to sell is a skill which takes practice, but once you have your first client under your belt you'll be feeling so much more confident! I'll take you through the whole sales process, from conducting a sales call, to on-boarding a new client.
Module 4 Highlights:
> How to create a proposal and what should be included
> How to conduct a sales call from start to end - I'll even be giving you a complete demo of a sales call, so you know EXACTLY what to say and how to deal with a range of scenarios.
> My best strategies on how to win your first client.
> Learn the next steps after signing a client to ensure a successful planner ~ client relationship.
Plain and Simple: Wedding & Event Business Blueprint Changes Lives and It’s Officially OPEN for Enrollment
Inside Wedding & Event Business Blueprint alone,
You Get...
Plain and Simple: Wedding & Event Business Blueprint Changes Lives and It’s Officially OPEN for Enrollment
Burning Q’s your fellow new wedding and event planner business owners asked before grabbing their access
I’m feeling a bit overwhelmed by all the things I’m going to need to learn and execute inside this program. Are you sure I can do this?
How much time and effort goes into launching, building and growing my business? What’s a rough idea of this time and schedule commitment needed to do it successfully?
Will I need to invest in any other trainings to launch and build my business?
I’m fairly new to wedding and event planning, is this going to be too advanced for me?
When does the program start?
How long will it take me to get clients?
Outside of the coaching fees, what is an estimated range of business costs I can expect?
How much does the course cost?
Do I get the full course all at once?
Are there any essential skills and qualifications required to be a successful wedding or event planner?
How long have you been offering coaching services?
I have another question that isn't answered here
Real talk, my friend
If you’re thinking “this sounds amazing but I’m still not 100% sure” keep reading…
You should join Wedding & Event Business Blueprint if you’re motivated by any of the following...
01. You want a different lifestyle. BADLY.
Whether it’s a super demanding day job, or wanting more in your life, you’re fully aware that you don’t have the time, location, or financial freedom you TRULY need to feel fulfilled. More importantly, you’d prefer not to spend the rest of your current career flirting with burnout while changing the mantra of “I don’t have time” every time something fun and exciting pops up. You get to pick who you work with and set your own schedule. It’s all about a work life balance. Nothing makes me happier than helping you create your dreams!
02. You’re not afraid of putting in the work.
By now, you fully understand that when it comes to this program the barriers to entry are low – but the barrier to success is high. This doesn’t scare you. It lights you up! You appreciate that this barrier to success also serves as your biggest competitive advantage against the dabblers and those without a COMPLETE, step-by-step implementation plan. But above all else, you’re ready, willing and excited to roll up your sleeves and get to work.
03. You recognize there is no “perfect time” and waiting is not the answer.
That doesn’t mean you don’t break a sweat when you think about pressing the buy button below and investing in your incredibly promising future. But it does mean you’re fully aware that it’s “one day or Day One” and only YOU can decide. For what it’s worth, if there ever was a “right time,” it would be now.
The Wedding & Event Business Blueprint Program is Not Magic
But it IS a powerful step-by-step framework that allows you to launch, your business, and gives you the ability to work with the people you LOVE to work with…
You are here because you want to start your own wedding or event business…but have no idea where to start.
NOW IS THE TIME!
I was in the same boat when I started my business over a decade ago. I could not get anyone to teach me how to start and run a successful wedding and event business.
I had no idea how to get clients, what I should include in my initial call with the client, how to price my services, how to close the client, how to setup the business properly and so much more.
I would google questions on how to start an event business but I was getting very confused and frustrated with trying to figure out what was legit and what wasn’t.
Sure, I could get any form on the internet but I still didn't know the quickest way of getting to where I wanted to go. I needed someone to teach me the nitty gritty of running my business. And most important, I wanted to be sure my business was set up properly for success.
I needed someone there to hold my hand through all the ups and downs. And believe me, there will be plenty along the way but …
That’s why I created Wedding & Event Business Blueprint.
It was my dream to some day teach aspiring wedding and event planners how to launch their own successful wedding and event business because I didn’t want them to go through the struggles I went through and make costly mistakes.
AND HERE WE ARE!! 🎉
I’m so excited you are here and I have an opportunity to help you start and launch your business.
Running a wedding and event planning business requires dedication, hard work, and a passion for creating memorable experiences. You WILL have challenging times but it will be WORTH it.
I will be sharing everything I’ve learned in the last 30 years of my career.
By staying informed, providing exceptional service, and continuously improving your skills, AND NOT GIVING UP you can build a successful and rewarding business in this exciting industry.
If you follow what I teach you, you WILL be successful!
YOU CAN ABSOLUTELY DO THIS! 🥳
I’m extremely proud of what I’ve put together in this program, and I am confident you will learn a ton as long as you put in the time and do the work.
There is room for you at the table, friend. And I’m here to walk alongside you, every step of the way.
I can’t wait to teach you inside Wedding & Event Business Blueprint!
ALL my best,
your teacher
I’m Annette Naif, a wedding and event producer, strategist, speaker, coach, host of A Turn of Events Live Show and Podcast, CEO & Creative Director of Naif Productions, where we produce corporate, social, non-profit, and weddings.
For 30+ years, I’ve been strategically designing and producing custom events. Helping clients create their unique signature style that translates into a memorable experience has been my passion from the beginning.
For almost a decade, I’ve been coaching wedding and event planners around the world to create a six-figure business with systems, strategy, and team so they can accomplish all of their financial goals without compromising their quality of life.
In addition to being an Adjunct Professor at New York University where I taught event operations and production to event planners from all over the world, I have received many accolades for my contribution to the event industry along with being featured in many publications.
I am the Founder and past President of the Event Planners Association for the New York Chapter. Over the years, I've received:
- Finalist for the BIZBASH Reader’s Choice Awards Finalist for Producer of the Year
- The Outstanding Leadership Award from the Event Planners Association
- The 40 Over 40 from Senior Professionals Industry Network (SPIN)
- The Top 29 Influencers in the Event Industry to Follow
- Placed 5th on the Top 100 Eventprofs Leaderboard, and
- The Top 25 Women who Rule the Event Industry.
Plain and Simple: Wedding & Event Business Blueprint Changes Lives and It’s Officially OPEN for Enrollment
