Ready to go from “I Want to Be a Planner” to “I Just Booked My First Client”?
A step-by-step system to clarify your offer, price with confidence, and close paying clients - without guessing, overthinking, or burning out.
Ready to go from “I Want to Be a Planner” to “I Just Booked My First Client”?
A step-by-step system to clarify your offer, price with confidence, and close paying clients - without guessing, overthinking, or burning out.
Do you feel like you’re spinning your wheels trying to figure out how to get your wedding and event business booked and paid?
You have the passion. You have the experience. You know you belong in this industry… but something isn’t clicking, and you don’t know the exact path that turns inquiries into clients.
You’re not alone - or stuck forever.
Wedding & Event Business Blueprint™ is my proven step-by-step system that helps new and stuck planners generate consistent inquiries and confidently close their first paying client.
Who Wedding & Event Business Blueprint™ Is For
Wedding & Event Business Blueprint™ is for you if:
You’ve been researching, watching, and planning…but you still don’t have a clear offer you can confidently explain in one sentence.
You’re unsure what to charge, and you don’t want to underprice, overprice, or “hope it works.”
You’ve announced your business (or thought about it), but inquiries aren’t coming in consistently.
You’ve had conversations with potential clients and either froze, rambled, or didn’t close the sale.
You’re ready to stop collecting information and start following a step-by-step system that moves you forward.
If you’re willing to do the work and follow a proven roadmap, this will give you the structure and clarity you’ve been missing.
Do you feel like you’re spinning your wheels trying to figure out how to get your wedding and event business booked and paid?
You have the passion. You have the experience. You know you belong in this industry… but something isn’t clicking, and you don’t know the exact path that turns inquiries into clients.
You’re not alone - or stuck forever.
Wedding & Event Business Blueprint™ is my proven step-by-step system that helps new and stuck planners generate consistent inquiries and confidently close their first paying client.
Who Wedding & Event Business Blueprint™ Is For
Wedding & Event Business Blueprint™ is for you if:
You’ve been researching, watching, and planning…but you still don’t have a clear offer you can confidently explain in one sentence.
You’re unsure what to charge, and you don’t want to underprice, overprice, or “hope it works.”
You’ve announced your business (or thought about it), but inquiries aren’t coming in consistently.
You’ve had conversations with potential clients and either froze, rambled, or didn’t close the sale.
You’re ready to stop collecting information and start following a step-by-step system that moves you forward.
If you’re willing to do the work and follow a proven roadmap, this will give you the structure and clarity you’ve been missing.
By the End of Wedding & Event
Business Blueprint™,
You Will Have…
01
Built a strong business foundation that attracts paying clients
You’ll define exactly what you offer, who you serve, and how you position yourself in the market, so you’re no longer “just another planner.”
02
Planned and launched your business with structure and intention
Most aspiring planners either overprepare for months… or announce their business randomly and hope it works. Inside the Blueprint, you’ll have a real plan to move from idea to action.
03
Learned how to generate leads and create a solid referral system
You don’t need to rely on luck or endless social media posting to get clients. Instead of wondering where clients will come from, you’ll have a practical system for generating leads.
04
Closed your first paying client using a repeatable lead-to-close process
Getting inquiries is one thing. Turning them into paying clients is another.
You’ll have a repeatable process you can follow - so every inquiry becomes a real opportunity, not a nerve-wracking guessing game.
By the End of Wedding & Event
Business Blueprint™,
You Will Have…
01
Built a strong business foundation that attracts paying clients
You’ll define exactly what you offer, who you serve, and how you position yourself in the market, so you’re no longer “just another planner.”
02
Planned and launched your business with structure and intention
Most aspiring planners either overprepare for months… or announce their business randomly and hope it works. Inside the Blueprint, you’ll have a real plan to move from idea to action.
03
Learned how to generate leads and create a solid referral system
You don’t need to rely on luck or endless social media posting to get clients. Instead of wondering where clients will come from, you’ll have a practical system for generating leads.
04
Closed your first paying client using a repeatable lead-to-close process
Getting inquiries is one thing. Turning them into paying clients is another.
You’ll have a repeatable process you can follow - so every inquiry becomes a real opportunity, not a nerve-wracking guessing game.
This isn’t about theory.
This is about results you can measure and act on.
"She guided me from start to finish."
“When I decided to change my career to do something that I was thinking about doing for many years and something I truly loved, I didn’t know where to start. I knew I wanted to be an event planner and designer, and I was talented, but I was lacking the business knowledge and the processes. That’s when I turned to Annette for guidance and coaching.
It was the best investment. She guided me from start to finish.
If you’re looking for someone to help you achieve your business goals, Annette is the right person. Her knowledge, experience, and wonderful demeanor are invaluable!”
Gilda Suncar Babau, Gilded Grace Events
"I got my first client in the first few months of working with Annette!"
“When looking for a mentor/coach, I came across Annette’s program, and immediately I was drawn to the actionable tasks she listed out. Annette is extremely organized and comes with over 30 years of expertise and knowledge, a highly sought after individual in her profession.
Her ability to adapt the program to my needs showed how versed she is in her work. Through Annette and her coaching program, I would learn about useful tools and practical tips to grow my business. Since finishing my coaching program with Annette, I have received The Knot "Best of" Award two years in a row and this year [2023] been published in both California Wedding Day and Seattle Brides Magazine.
I would not be where I am without Annette as my mentor.”
VICTORIA PAZMANY, BELLE EVENTS & CO
"She guided me from start to finish."
“When I decided to change my career to do something that I was thinking about doing for many years and something I truly loved, I didn’t know where to start. I knew I wanted to be an event planner and designer, and I was talented, but I was lacking the business knowledge and the processes. That’s when I turned to Annette for guidance and coaching.
It was the best investment. She guided me from start to finish.
If you’re looking for someone to help you achieve your business goals, Annette is the right person. Her knowledge, experience, and wonderful demeanor are invaluable!”
Gilda Suncar Babau,
Gilded Grace Events
Plain and Simple: Wedding & Event Business Blueprint™ Changes Lives and It’s Officially OPEN for Enrollment
PAYMENT OPTION 1: BEST VALUE
$397
ONE EASY PAYMENT
PAYMENT OPTION 2: SPREAD THE COST
$247
TWO MONTHLY PAYMENTS
Plain and Simple: Wedding & Event Business Blueprint™ Changes Lives and It’s Officially OPEN for Enrollment
PAYMENT OPTION 1: BEST VALUE
$397
ONE EASY PAYMENT
PAYMENT OPTION 2: SPREAD THE COST
$247
TWO MONTHLY PAYMENTS
Victoria Pazmany, Belle Events & Co
“I GOT MY FIRST CLIENT WITHIN THE FIRST FEW MONTHS OF WORKING WITH ANNETTE.”
"When looking for a mentor/coach, I came across Annette's program, and immediately I was drawn to the actionable tasks she listed out. Annette is extremely organized and comes with over 30 years of expertise and knowledge, a highly sought after individual in her profession.
Her ability to adapt the program to my needs showed how versed she is in her work. Through Annette and her coaching program, I've learned how to grow my business.
Since finishing, I have received The Knot "Best of" Award two years in a row, and have been published in both California Wedding Day and Seattle Brides Magazine. I would not be where I am without Annette as my mentor.”
Andrea Dasent, A Jay Event Productions
"She gave us the real deal inside scoop on what to do, how to do it, and when to do it!"
"In 2016 I enrolled in NYU’s Meetings and Convention Planning Diploma Program. Annette was the instructor for the Event Operations and Production course. I admired her from day one. I was immediately drawn to her energy and charisma. Her lessons were candid. She gave us the real deal inside scoop on what to do, how to do it, and when to get it done. I learned so much from her experiences and her infamous stories. She had a way of letting you know the worst that can happen but assuring you that it won’t because now you know better! Most people will shy away from giving you the ingredients to their secret sauce, but not Annette. She was always willing to share and assist you in any way because she wanted to see you succeed. I am beyond thankful that life allowed our paths to cross. It was truly a pleasure to learn from her. I wouldn’t trade her for anyone else!
WHAT'S INSIDE
Wedding & Event Business Blueprint™
Module 1
Build the Right Foundation from Day One
Before you worry about logos and launches, you need a real business - not a hobby.
In Module 1, you’ll lay the groundwork that protects you legally, organizes you financially, and positions you as a professional from the start.
This is the part most people skip.
It’s not sexy - but it’s what separates amateurs from real planners.
YOU WILL:
> Choose the right business structure and make your business official.
> Choose your business name with clarity and confidence.
> Set up your financial accounts the correct way from the beginning.
> Learn how to track invoices and expenses so nothing slips through the cracks.
> Understand the basics of tax obligations and cash flow planning.
> Map out a simple, practical business plan you can actually follow.
> Identify your ideal client so you’re not trying to serve everyone.
At the end of this module, you’ll stop feeling scattered and start operating like a legitimate business owner.
Module 2
Plan & Launch with Structure and Confidence
This is where your business moves from “idea” to “public.”
Instead of randomly announcing yourself and hoping it works, you’ll launch with intention and impact.
No overthinking. No endless prep. A clear plan.
YOU WILL:
> Create the essential assets needed to launch (website basics + social presence).
> Design your brand identity (logo, colors, fonts, overall look and feel).
> Craft strategic announcements that clearly communicate what you do.
> Learn the smartest way to share your new business with your network.
> Build a launch plan that creates momentum instead of confusion.
You won’t just “put it out there.”
You’ll launch in a way that positions you as confident and credible from day one.
You’ll officially step into the industry with clarity and purpose.
Module 3
Generate Leads & Build a Referral System That Works
Clients don’t magically appear. But they also don’t require a massive following.
In this module, you’ll learn how to consistently generate inquiries using practical, proven methods - not random posting.
You’ll build systems that bring opportunities to you.
YOU WILL:
> Build a structured referral system so people actively send clients your way.
> Activate your existing network without feeling awkward or pushy.
> Set up your social platforms so they attract - not confuse - potential clients.
> Learn the basics of email marketing, including how to create a simple lead magnet.
> Use blogging and content strategically to increase visibility.
No guessing. No chasing trends.
Just consistent lead generation strategies you can repeat.
You’ll know where your next inquiry is coming from — and how to create more.
Module 4
Confidently Close Your First Client
Getting inquiries is only half the equation.
This is where revenue happens.
Selling is a skill - and I’m going to walk you through it step by step so you’re not winging it.
You’ll see exactly how I structure a sales call and proposal so you can model it with confidence.
YOU WILL:
> Learn how to create a professional proposal (and what must be included).
> See a full demo of a consultation call - what to say, how to say it, and how to handle objections.
> Learn the key strategies I use to confidently guide clients toward a “yes.”
> Understand the next steps after signing a client to ensure a smooth onboarding process.
You won’t feel nervous and unsure anymore.
You’ll have a repeatable process you can rely on.
You’ll move from “I hope they book” to confidently guiding clients through the decision process.
Victoria Pazmany, Belle Events & Co
“I GOT MY FIRST CLIENT WITHIN THE FIRST FEW MONTHS OF WORKING WITH ANNETTE.”
"When looking for a mentor/coach, I came across Annette's program, and immediately I was drawn to the actionable tasks she listed out. Annette is extremely organized and comes with over 30 years of expertise and knowledge, a highly sought after individual in her profession.
Her ability to adapt the program to my needs showed how versed she is in her work. Through Annette and her coaching program, I've learned how to grow my business.
Since finishing, I have received The Knot "Best of" Award two years in a row, and have been published in both California Wedding Day and Seattle Brides Magazine. I would not be where I am without Annette as my mentor.”
Andrea Dasent, A Jay Event Productions
"She gave us the real deal inside scoop on what to do, how to do it, and when to do it!"
"In 2016 I enrolled in NYU’s Meetings and Convention Planning Diploma Program. Annette was the instructor for the Event Operations and Production course. I admired her from day one. I was immediately drawn to her energy and charisma. Her lessons were candid. She gave us the real deal inside scoop on what to do, how to do it, and when to get it done. I learned so much from her experiences and her infamous stories. She had a way of letting you know the worst that can happen but assuring you that it won’t because now you know better! Most people will shy away from giving you the ingredients to their secret sauce, but not Annette. She was always willing to share and assist you in any way because she wanted to see you succeed. I am beyond thankful that life allowed our paths to cross. It was truly a pleasure to learn from her. I wouldn’t trade her for anyone else!
WHAT'S INSIDE
Wedding & Event Business Blueprint™
Module 1
Build the Right Foundation from Day One
Before you worry about logos and launches, you need a real business - not a hobby.
In Module 1, you’ll lay the groundwork that protects you legally, organizes you financially, and positions you as a professional from the start.
This is the part most people skip.
It’s not sexy - but it’s what separates amateurs from real planners.
YOU WILL:
> Choose the right business structure and make your business official.
> Choose your business name with clarity and confidence.
> Set up your financial accounts the correct way from the beginning.
> Learn how to track invoices and expenses so nothing slips through the cracks.
> Understand the basics of tax obligations and cash flow planning.
> Map out a simple, practical business plan you can actually follow.
> Identify your ideal client so you’re not trying to serve everyone.
At the end of this module, you’ll stop feeling scattered and start operating like a legitimate business owner.
Module 2
Plan & Launch with Structure and Confidence
This is where your business moves from “idea” to “public.”
Instead of randomly announcing yourself and hoping it works, you’ll launch with intention and impact.
No overthinking. No endless prep. A clear plan.
YOU WILL:
> Create the essential assets needed to launch (website basics + social presence).
> Design your brand identity (logo, colors, fonts, overall look and feel).
> Craft strategic announcements that clearly communicate what you do.
> Learn the smartest way to share your new business with your network.
> Build a launch plan that creates momentum instead of confusion.
You won’t just “put it out there.”
You’ll launch in a way that positions you as confident and credible from day one.
You’ll officially step into the industry with clarity and purpose.
Module 3
Generate Leads & Build a Referral System That Works
Clients don’t magically appear. But they also don’t require a massive following.
In this module, you’ll learn how to consistently generate inquiries using practical, proven methods - not random posting.
You’ll build systems that bring opportunities to you.
YOU WILL:
> Build a structured referral system so people actively send clients your way.
> Activate your existing network without feeling awkward or pushy.
> Set up your social platforms so they attract - not confuse - potential clients.
> Learn the basics of email marketing, including how to create a simple lead magnet.
> Use blogging and content strategically to increase visibility.
No guessing. No chasing trends.
Just consistent lead generation strategies you can repeat.
You’ll know where your next inquiry is coming from — and how to create more.
Module 4
Confidently Close Your First Client
Getting inquiries is only half the equation. This is where revenue happens.
Selling is a skill - and I’m going to walk you through it step by step so you’re not winging it.
You’ll see exactly how I structure a sales call and proposal so you can model it with confidence.
YOU WILL:
> Learn how to create a professional proposal (and what must be included).
> See a full demo of a consultation call - what to say, how to say it, and how to handle objections.
> Learn the key strategies I use to confidently guide clients toward a “yes.”
> Understand the next steps after signing a client to ensure a smooth onboarding process.
You won’t feel nervous and unsure anymore.
You’ll have a repeatable process you can rely on.
You’ll move from “I hope they book” to confidently guiding clients through the decision process.
Plain and Simple: Wedding & Event Business Blueprint™ Changes Lives and It’s Officially OPEN for Enrollment
PAYMENT OPTION 1: BEST VALUE
$397
ONE EASY PAYMENT
PAYMENT OPTION 3: SPREAD THE COST
$247
TWO MONTHLY PAYMENTS
Plain and Simple: Wedding & Event Business Blueprint™ Changes Lives and It’s Officially OPEN for Enrollment
PAYMENT OPTION 1: BEST VALUE
$397
ONE EASY PAYMENT
PAYMENT OPTION 2: SPREAD THE COST
$247
TWO MONTHLY PAYMENTS
This Isn’t Just a Course
This course was created because when I started my business, I wasted so much time trying to figure out how to launch, find clients, and get paid.
You don’t need another theory.
You need a path that gets you moving and keeps you moving.
This is that path.
What You Receive...
4 Implementation Modules, dropped every week.
Weekly live Q&A sessions for each module - so you can get clarity, guidance, and real-time feedback as you move through the program.
Worksheets and Cheatsheets to MOVE you forward.
Next Level email marketing and social media strategies to be consistently visible and amplify your results.
The money-generating pricing formula to make sure you are paid what you’re worth and you never leave money on the table.
Lifetime access so you learn at your own pace.
This Isn’t Just a Course
This course was created because when I started my business, I wasted so much time trying to figure out how to launch, find clients, and get paid.
You don’t need another theory.
You need a path that gets you moving and keeps you moving.
This is that path.
What You Receive
4 Implementation Modules, dropped every week.
Weekly live Q&A sessions for each module - so you can get clarity, guidance, and real-time feedback as you move through the program.
Worksheets and Cheatsheets to MOVE you forward.
Next Level email marketing and social media strategies to be consistently visible and amplify your results.
The money-generating pricing formula to make sure you are paid what you’re worth and you never leave money on the table.
Lifetime access so you learn at your own pace.
Plus!
If you enroll now, you’ll also get the following bonuses:
BONUS #1
Planner Pricing Bundle
WORTH $500
⚠️ Available to anyone who enrolls by midnight Eastern time, April 17th
If pricing makes you freeze, hesitate, or second-guess yourself - this bonus eliminates that immediately.
Inside the Planner Pricing Bundle, you’ll receive:
✔ An Hourly Rate Calculator so you understand what your time is actually worth.
✔ An Event Pricing Worksheet to structure your services properly.
✔ A Business Expense Tracker so you know your numbers from day one.
Instead of pulling numbers out of thin air or copying what other planners charge, you’ll have a clear framework that helps you price with logic and confidence.
No more “Is this too much?”
No more “Am I undercharging?”
No more guessing.
If you’re serious about doing this right from the start, don’t wait.
BONUS#2
Referral Letter Template
WORTH $197
One of the fastest ways to generate leads isn’t social media - it’s your network.
But most new planners don’t know what to say.
You’ll receive my exact Referral Letter Template - the same structure I’ve used to generate an abundance of leads in my own business.
You’ll simply customize it for your business and send it out with confidence.
This eliminates:
• Awkward outreach
• Overthinking what to say
• Hoping people “just know” what you do
Instead, you’ll clearly communicate your services and activate your network intentionally.
BONUS #3
Offer Creator Generator
WORTH $197
Creating custom proposals from scratch every time is exhausting.
The Offer Creator Generator helps you quickly structure professional, customized offers based on:
✔ Client budget
✔ Scope of work
✔ Event type
✔ Level of service
Instead of staring at a blank screen, wondering how to price or present your services, you’ll have a streamlined system to create offers efficiently and confidently.
This means:
• Faster response time
• Clearer proposals
• More confident conversations
And ultimately - smoother client decisions.
And if you choose to pay in full...
BONUS #4
Launch Roadmap Checklist
WORTH $197
Your step-by-step execution plan to go from idea to officially launched business without second-guessing your next move.
This isn’t fluff. It walks you through everything from setting up your business foundation and building your brand, to launching, generating leads, and confidently closing your first paying client.
No more wondering what to do next, no more piecing things together from random advice - just a clear, proven roadmap you can follow from day one. If you’re serious about doing this right and doing it now, this bonus alone will save you months of confusion and costly mistakes.
Plus!
If you enroll now, you’ll also get the following bonuses:
BONUS #1
Planner Pricing Bundle
WORTH $500
⚠️ Available to anyone who enrolls by midnight Eastern time, April 17th
If pricing makes you freeze, hesitate, or second-guess yourself - this bonus eliminates that immediately.
Inside the Planner Pricing Bundle, you’ll receive:
✔ An Hourly Rate Calculator so you understand what your time is actually worth.
✔ An Event Pricing Worksheet to structure your services properly.
✔ A Business Expense Tracker so you know your numbers from day one.
Instead of pulling numbers out of thin air or copying what other planners charge, you’ll have a clear framework that helps you price with logic and confidence.
No more “Is this too much?”
No more “Am I undercharging?”
No more guessing.
If you’re serious about doing this right from the start, don’t wait.
BONUS #2
Referral Letter Template
WORTH $197
One of the fastest ways to generate leads isn’t social media - it’s your network.
But most new planners don’t know what to say.
You’ll receive my exact Referral Letter Template - the same structure I’ve used to generate an abundance of leads in my own business.
You’ll simply customize it for your business and send it out with confidence.
This eliminates:
• Awkward outreach
• Overthinking what to say
• Hoping people “just know” what you do
Instead, you’ll clearly communicate your services and activate your network intentionally.
BONUS #3
Offer Creator Generator
WORTH $197
Creating custom proposals from scratch every time is exhausting.
The Offer Creator Generator helps you quickly structure professional, customized offers based on:
✔ Client budget
✔ Scope of work
✔ Event type
✔ Level of service
Instead of staring at a blank screen, wondering how to price or present your services, you’ll have a streamlined system to create offers efficiently and confidently.
This means:
• Faster response time
• Clearer proposals
• More confident conversations
And ultimately - smoother client decisions.
And if you choose to pay in full...
BONUS #4
Launch Roadmap Checklist
WORTH $197
Your step-by-step execution plan to go from idea to officially launched business without second-guessing your next move.
This isn’t fluff. It walks you through everything from setting up your business foundation and building your brand, to launching, generating leads, and confidently closing your first paying client.
No more wondering what to do next, no more piecing things together from random advice - just a clear, proven roadmap you can follow from day one. If you’re serious about doing this right and doing it now, this bonus alone will save you months of confusion and costly mistakes.
Plain and Simple: Wedding & Event Business Blueprint™ Changes Lives and It’s Officially OPEN for Enrollment
PAYMENT OPTION 1: BEST VALUE
$397
ONE EASY PAYMENT
PAYMENT OPTION 2: SPREAD THE COST
$247
TWO MONTHLY PAYMENTS
Frequently Asked Questions
Will I get the full course all at once?
Modules are released weekly, so you can implement them right away.
Is this course enough to launch my business?
Yes. If you follow the roadmap and do the work, you will generate inquiries and confidently close your first paying client.
Is this course only for beginners?
No. It works for both new planners and planners who are stuck in “almost there but not converting.”
Is there a live element to the course?
There will be weekly live Q+As with me after each module drops, so you can come on and ask me anything you need help with.
How much does the course cost?
You can pay one payment of $397 or two monthly payments of $247.
Will I need to invest in any other training to launch my business?
NO, this course has everything you need and more!
Plain and Simple: Wedding & Event Business Blueprint™ Changes Lives and It’s Officially OPEN for Enrollment
PAYMENT OPTION 1: BEST VALUE
$397
ONE EASY PAYMENT
PAYMENT OPTION 2: SPREAD THE COST
$247
TWO MONTHLY PAYMENTS
Frequently Asked Questions
Will I get the full course all at once?
Modules are released weekly, so you can implement them right away.
Is the course enough to launch my business?
Yes. If you follow the roadmap and do the work, you will generate inquiries and confidently close your first paying client.
Is this course only for beginners?
No. It works for both new planners and planners who are stuck in “almost there but not converting.”
Is there a live element to the course?
There will be weekly live Q+As with me after each module drops, so you can come on and ask me anything you need help with.
How much does the course cost?
You can pay one payment of $397 or two monthly payments of $247.
Will I need to invest in any other training to launch my business?
NO, this course has everything you need and more!
Wedding & Event Business Blueprint™ won’t build your business for you.
But it will give you the same strategic foundation, systems, and structure I’ve used for over three decades in the industry.
If you’re here, it’s because you’re ready to start your own wedding or event planning business, but you don’t want to piece it together from random templates, conflicting advice, or late-night Google searches.
I understand that.
When I started, there was no roadmap. No one was teaching the operational side of running a real planning business. I had to learn through experience, mistakes, and relentless commitment to getting it right.
And now? I teach what actually works.
Wedding & Event Business Blueprint™ won’t build your business for you.
But it will give you the same strategic foundation, systems, and structure I’ve used for over three decades in the industry.
If you’re here, it’s because you’re ready to start your own wedding or event planning business, but you don’t want to piece it together from random templates, conflicting advice, or late-night Google searches.
I understand that.
When I started, there was no roadmap. No one was teaching the operational side of running a real planning business. I had to learn through experience, mistakes, and relentless commitment to getting it right.
And now? I teach what actually works.
This Isn’t Magic - It’s Experience, Strategy, and Structure
Wedding & Event Business Blueprint™ won’t build your business for you.
But it will give you the same strategic foundation, systems, and structure I’ve used for over three decades in the industry.
If you’re here, it’s because you’re ready to start your own wedding or event planning business, but you don’t want to piece it together from random templates, conflicting advice, or late-night Google searches.
I understand that.
When I started, there was no roadmap. No one was teaching the operational side of running a real planning business. I had to learn through experience, mistakes, and relentless commitment to getting it right.
And now? I teach what actually works.
Who Am I - And Why I Built This
I’m Annette Naif, a wedding and event producer, strategist, speaker, coach, host of A Turn of Events™️ Podcast, Founder & Creative Director of Naif Productions, where we produce corporate, social, non-profit, and luxury destination weddings.
For over 30 years, I've helped clients across the corporate, social, nonprofit, and wedding worlds bring their most important events to life, with the strategic thinking and hands-on execution that turns a vision into an experience people don't forget.
As a coach, I've spent nearly a decade helping wedding and event planners worldwide build six-figure businesses using the same systems and strategies that drive my own success.
I've served as an Adjunct Professor at NYU, founded the Event Planners Association - New York Chapter, and been consistently recognized as one of the most influential voices in the industry — Top 29 Influencers in the Event Industry, Top 25 Women Who Rule the Event Industry, BizBash Producer of the Year Finalist, 40 Over 40 by SPIN, Outstanding Leadership Award by the Event Planners Association, and Top 10 Influential Women in the Event Industry.
But here's what matters most:
I built a real business. And I've helped others do the same.
Wedding & Event Business Blueprint™ exists because I don't want you spending years figuring out what can be learned in months, with the right structure.
This industry rewards professionalism, clarity, and consistency. When you have a framework and follow it, momentum builds. When you're guided by proven systems instead of guesswork, the path becomes clear.
There is room for you here.
And if you're ready to treat this like a business, not a hobby, I'd be honored to show you how.
I'll see you inside.
- Annette
This is not another content library.
This is a guided success path.
If you want your business to work - not just look pretty - then Wedding & Event Business Blueprint™ gives you the structure, clarity, and execution you need.
Enroll now and let’s get you generating inquiries and confidently booking your first paying clients.
Who Am I - And Why I
Built This
I’m Annette Naif, a wedding and event producer, strategist, speaker, coach, host of A Turn of Events™️ Podcast, Founder & Creative Director of Naif Productions, where we produce corporate, social, non-profit, and luxury destination weddings.
For over 30 years, I've helped clients across the corporate, social, nonprofit, and wedding worlds bring their most important events to life, with the strategic thinking and hands-on execution that turns a vision into an experience people don't forget.
As a coach, I've spent nearly a decade helping wedding and event planners worldwide build six-figure businesses using the same systems and strategies that drive my own success.
I've served as an Adjunct Professor at NYU, founded the Event Planners Association - New York Chapter, and been consistently recognized as one of the most influential voices in the industry — Top 29 Influencers in the Event Industry, Top 25 Women Who Rule the Event Industry, BizBash Producer of the Year Finalist, 40 Over 40 by SPIN, Outstanding Leadership Award by the Event Planners Association, and Top 10 Influential Women in the Event Industry.
But here's what matters most:
I built a real business. And I've helped others do the same.
Wedding & Event Business Blueprint™ exists because I don't want you spending years figuring out what can be learned in months, with the right structure.
This industry rewards professionalism, clarity, and consistency. When you have a framework and follow it, momentum builds. When you're guided by proven systems instead of guesswork, the path becomes clear.
There is room for you here.
And if you're ready to treat this like a business, not a hobby, I'd be honored to show you how.
I'll see you inside.
- Annette
This is not another content library.
This is a guided success path.
If you want your business to work - not just look pretty - then Wedding & Event Business Blueprint™ gives you the structure, clarity, and execution you need.
Enroll now and let’s get you generating inquiries and confidently booking your first paying clients.
Plain and Simple: Wedding & Event Business Blueprint™ Changes Lives and It’s Officially OPEN for Enrollment
PAYMENT OPTION 1: BEST VALUE
$397
ONE EASY PAYMENT
PAYMENT OPTION 2: SPREAD THE COST
$247
TWO MONTHLY PAYMENTS
Plain and Simple: Wedding & Event Business Blueprint™ Changes Lives and It’s Officially OPEN for Enrollment
PAYMENT OPTION 1: BEST VALUE
$397
ONE EASY PAYMENT
PAYMENT OPTION 2: SPREAD THE COST
$247
TWO MONTHLY PAYMENTS
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